Working closely with the Our Voices team, I developed the event marketing materials for the Shäna Dákeyi Käy / Youth on our country. A Youth Wellness Gathering. The week long event brings indigenous youth from across the Yukon to gather at Kathleen Lake near Haines Junction to learn traditional skills, share stories and connect to the land. Shäna Dákeyi Käy / Youth On Our Country is the third annual youth wellness gathering organized by Our Voices, a collective of young indigenous leaders, in partnership with Yukon First Nations, the Yukon government and Parks Canada.
This year’s gathering was hosted by the Champagne and Aishihik First Nations (CAFN). The focus was on building a connection to the land and teaching skills like sheep hunting, gopher snaring, setting fish nets and tanning moose hides.
“I really think that knowing who you are and where you come from and knowing that you’re valued and that you matter, those are some really important parts of being a healthy person,” Kluane Adamek, co-chair of Our Voices.
The materials that were developed included, an event logo and “look & feel” which was then applied to various other items which included posters, a program, invitations, large format banners, advertising for both print and digital use, wearables and swag.