Long standing client Gúnta Business Consulting approached me to design and print their business cards. They needed to make an impression and required a premium finish. But before any of the work could begin they needed their artwork vectored. Working with the team and the Tlingit artists Heather Callahan (Eagle Clan) and Benjamin Schleifman (Frog Clan) we created the necessary artwork to begin to build their brand assets.
The Tinná (pronounced tin-nah) – The most valued of all Tlingit copper pieces was the shield-shaped object known as Tinná, which represented wealth beyond its intrinsic value as copper. In other words, it can be viewed as one of North America’s first currencies. The logo was designed by Tlingit artists following cultural protocol, lead artist Heather Callahan from the Eagle clan, with Benjamin Schleifman from the Frog clan finalizing the logo and creating the physical Tinná.
Once the Tinná artwork was digitized, I began the design and layout of the brand assets. For the printing, I worked with the Michael Nunweiler from Porchlight Press. I’ve seen the letterpress work they’ve done for other clients and immediately knew they were the ones to work with.
Working with Micheal we selected the paper and print specifications. Matching the stock colour with their branded green colour was key. We matched the print on the reverse side so that it appeared unified. Being an environmentally conscious company, both Porchlight Press and Gúnta Business wanted to select paper stocks that were respectful of Mother Earth. Moonrock and Lockwood Green were selected.
- FSC Certified: ensuring papers meet the mark of responsible forestry.
- Green-e Certified: makes with 100% renewable electricity.
- “Green Seal” Certified: made with a minimum of 30% post consumer fibre and that mill processes.
- Carbon Neutral Plus: ensuring a reduction in carbon emissions plus a commitment to conserve the environment.
- All 100% post consumer colours are Processed Chlorine Free (PCF).
The business cards are beautifully printed, finished and makes and truly makes an impact.