Digging Roots Artist Marketing

Inspired by their travels, ‘For The Light’, firmly inhabits roots and blues with a nomadic wanderlust; confidently exploring other terrains from the inner cities, the back roads and all the places in between. The husband and wife songwriting team, Raven Kanatakta and ShoShona Kish have written and produced a collection of love songs that reflects a maturing sense of storytelling. With sweet harmonies smokey wails and melodic accompaniments of ukulele, banjo, mellotron and of course Raven’s bombastic resonator guitar, this album is something special; an eclectic tapestry of light and dark sound that is vintage and fresh all at once.

The album’s masterpiece however, is the title track, ‘For The Light’. Sung in Anishinabemowin and English, the song forges into new sound spaces, unravelling and weaving the threads of tradition onto an entirely new design. ~ CBC Music

Working with Digging Roots and the management team, we developed a concept and direction for the look and feel of their website and their album. Digging Roots wanted their album to have a luxurious feel and yet be eco friendly. We used EcoSleeves for their packaging, an environmentally friendly alternative to plastic jewel cases and promoted their album heavily on iTunes and Social Media. We also included a 12 panel poster that was included as a gift to those who purchased the album.

Digging Roots Music
March 2014
Barrie, Ontario